Sebina Hussain is a London-based British Muslim content creator, digital strategist, consultant, and entrepreneur with nearly a decade of experience delivering high-impact campaigns across beauty, fashion, luxury lifestyle, travel, and cultural storytelling.
She has built a highly engaged global platform of 440,000+ followers, generating an average of 4 million monthly views across Instagram alone, with c content that drives meaningful saves, shares, and purchase-led action, not just passive reach.
Sebinaah is best known for creating content at the intersection of soft luxury, motherhood, wellness, and modern Muslim identity. Her work blends elevated visuals with emotionally intelligent storytelling, resonating deeply with women navigating ambition, creativity, faith, and family simultaneously, not as contradictions, but as lived reality.
Over the past eight years, she has collaborated with leading global and premium brands across beauty, fashion, retail, and travel. Many of these relationships have evolved into repeat partnerships, annual contracts, and retained collaborations, reflecting long-term trust in both her creative output and strategic insight. Brands Sebinaah has worked with repeatedly include internationally recognised names such as Clinique, YSL Beauty, Armani Beauty, Space NK, Rituals, and other household and luxury brands operating within the UK and global markets.
What distinguishes Sebinaah is that she does not operate as “just” a creator.
With a background in law and extensive experience as both a content creator and brand founder, she brings a rare, commercially literate perspective to every campaign. She understands contracts, deliverables, conversion, audience psychology, and brand risk, as well as aesthetics. This allows her to create content that is not only beautiful, but strategically aligned with brand objectives - whether that is awareness, education, trust-building, or long-term customer loyalty.
Alongside her personal platform, Sebinaah is the founder of Irum Atlas, a jewellery brand inspired by South Asian heritage and modern British design, and the creator of Mother Me, a digital platform exploring motherhood, identity, healing, and self-rediscovery. Through these ventures, she has first-hand experience of product launches, inventory investment, marketing funnels, audience growth, PR strategy, and sustainable monetisation - insight she now brings into her consultancy and advisory work with brands and founders.
Sebinaah has been featured in leading publications, invited to speak on panels, and regularly works with press teams, PR agencies, and cultural institutions. She currently serves as an Ambassador for the Muslim Women’s Network UK and is the Founder and Chair of the Muslim Creators Network, an initiative established to unite British Muslim creatives across sectors and contribute to more accurate, nuanced representation within mainstream media and marketing.
What truly sets Sebinaah apart is not just reach but trust and cultural fluency.
Her audience engages deeply because her content is rooted in lived experience, emotional intelligence, and integrity. She understands how to speak to communities without exploiting them, how to create culturally resonant campaigns without tokenism, and how to help brands show up authentically - particularly within Muslim, South Asian, and mother-led spaces that are often misunderstood, underserved, or approached superficially.
Today, Sebinaah works with brands and organisations in three key ways:
As a content creator, delivering high-performing visual and narrative campaigns that drive reach, engagement, and conversion
As a consultant and digital strategist, advising on cultural insight, influencer strategy, community trust, and long-term brand positioning
As a speaker and collaborator, contributing to conversations around representation, digital storytelling, and modern British Muslim identity
Her work is grounded in a clear philosophy: influence should be intentional, storytelling should be responsible, and commercial success should be built with credibility, longevity, and integrity.
